Background
Infocus Advisory is a financial services and adviser network spanning the East Coast. The website design had to have the same level of clarity and for which their advisory services are well known.
The advisory arm of the business required a website to more clearly describe their finance, lending, tax and business advisory services.
Solution
We opted for a combination of photography and illustrations in the design. The custom illustrations for each primary service enable users to quickly understand the offering while providing a design style that will not date quickly. And, the photography allowed us to build some familiarity and trust around the advisers.
