Ezilend Finance is a market-leading financial brokerage company dealing in asset-based lending and structured credit transactions. They act as the intermediary between financial institutions and customers, finding the most appropriate loan based on the individual’s financial situation and needs.
With a national presence, Ezilend facilitates various asset finance solutions and loans to both B2C and B2B customers through their wholly-owned subsidiaries and franchisee arrangements. In the era of Covid-19 pandemic challenges and with consumers facing increased economic pressures, Ezilend took the opportunity to enhance its branding and digital presence.
A fresh design, informative content and inspirational images support the brand’s messaging of “We make loans easy!” The website user experience encourages customers to access information through tools to help them self-qualify for their credit application, check what their repayment schedules would be and apply for pre-approval.
With an intelligent loan calculator, a simple pre-approval application process and an in-depth “jump-the-queue” online application solution, the new website streamlines the process of turning prospects into customers. The website integrates with a custom-built broker portal, providing real-time leads and acting as a communication portal with stakeholders.
A multi-site approach provides for location-based franchisees to have their own independent websites and harness the effectiveness of local SEO and unique content.