The details of the GDPR are almost as long and convoluted as those policy documents. However, it has some basic guidelines that, if implemented with some common sense, make it easy to comply with.
It’s an EU regulation. Local businesses outside the EU that only serve their local community don’t need to worry too much about all this. It is, however, good practice to tell people what you are doing with their information and give them control over it.
However, the GDPR has a surprisingly long reach. For example, if people in the EU browse your website and you use marketing automation or lead tracking software to collect IP addresses and locations, you’re affected.
It also has two more features under Tools that enable you to Export Personal Data and Erase Personal Data. This allows you to quickly respond to these requests with a few clicks.
So, adding somebody to your mailing list just because they’ve bought something from you is not allowed anymore. We’ve been guilty of that. What!? Our newsletters are a community service and everyone loves them!!
However, it’s time to spring clean the old database.
Please respond to this article in 50 – 100 words why you should be taken off our mailing list. Gifts accepted.