User experience (UX) has a tremendous effect on the results you get from your website. In fact, the way you present your products and services along with the overall user-friendliness, attractiveness, and professionalism of your site is just as important as what you’re selling. In this article, we’ll be exploring the various aspects of UX, why it’s so crucial to your success and some guidelines on how to create the best possible user experience for your visitors and customers.
Here is a great video on immersive UX…
UX (User Experience) is the sum total of all the factors connected to your website’s appearance and functionality, including:
When people react to the design and navigation of your website, it’s not usually a conscious reaction (unless the visitor is a marketer or web designer). However, many elements affect how someone feels about a site. This, in turn, often determines how much time they spend there and whether or not they take actions such as buying something or opting into a mailing list.
Poor UX can completely undermine even the best products. It’s similar to walking into a physical store. If you hard to find the right department or seeing items scattered randomly on shelves, you probably won’t spend much time (or money) there. On the other hand, a store with an attractive design and where it’s easy to find what you’re looking for puts you more into a shopping mood.
In a way, UX on a website is even more important than design in a brick and mortar business. If you get frustrated in a store, you might wander around a little and run into what you’re seeking. You might ask a sales associate for help. On a website, however, it only takes a second to click away. In the digital world, you only have a few seconds to make a positive impression. Here are some statistics that illustrate the importance of UX.
Now let’s look at some of the most important elements of UX that visitors, whether they know it or not, care most about when they land on your site.
When it comes to UX, navigation is fundamental. Visitors must be able to quickly find what they’re looking for.
The fact is, your real goal isn’t to create a beautiful website. That’s merely a means to an end. Your aim is to win customers over, not to win a design award. So everything you do needs to contribute to this goal. Put yourself in the customer’s shoes. Does your site provide the look and information that makes it easy for him or her to make an informed decision?
Not every business sells physical products that can be displayed or worn. When it comes to services and educational products, your challenge is to educate your audience and clearly explain the benefits you offer.
Mobile devices now account for approximately half of all website traffic. As smartphones and tablets get more popular, we can expect mobile traffic to grow even faster in the coming years. This means that mobile-friendliness is a crucial aspect of web design. Here are a few of the most important aspects of mobile UX.
If you want to truly understand how people feel about your website you have to track your results. It also helps to actively seek feedback.
You can improve UX in many ways, such as by studying design trends and tracking metrics. However, you shouldn’t overlook one of the most direct methods -listen to your visitors. Some people will tell you what they like and don’t like about your site. If you want to get a useful amount of feedback, however, you need to actively seek it. Don’t be afraid to ask for comments and opinions. You can simply make casual requests for feedback in emails and on your blog and website pages. Ask, for instance, “What do you think of our new design? Please comment!” with a link to a contact form or email.
Customer reviews can tell you a lot about your site’s UX. At the same time, positive reviews can be used to enhance UX. Prominently displayed reviews and testimonials provide strong social proof for your business. Make sure you’re listed on all relevant review sites such as Google, Yelp, Facebook, and any industry-specific sites where people review your type of business (e.g. there are review sites for restaurants, travel companies, contractors, lawyers, and other industries). Encourage your customers to leave reviews and pay close attention to what they tell you!
Customer support and UX are usually discussed separately but they are actually closely connected. In fact, solid customer support is arguably an aspect of UX as it directly affects visitors’ experience.
Both chatbots and live chat are features that help users navigate your site. A chatbot can answer common questions and guide visitors to the right page or product. Live chat agents can do even more by answering questions in real time. Other support options, such as contact forms, social media, and phone support also help users resolve any issues.
At the same time, you don’t want to use customer support to compensate for easily fixable UX problems. For example, if your navigation menu is confusing and people use your chatbot to find something, you’re still probably losing traffic and annoying people who would rather just find what they’re looking for on their own.
Upgrading UX lessens the load on any type of non-automated customer support. Simply put, the more user-friendly your site is, the less help people will need. This, of course, refers to matters such as finding products and navigating a website; post-purchase issues are another category.
UX is not something you figure out once but an ongoing process. Your business evolves, customers’ preferences change, new technologies appear. Your commitment to user experience, however, should remain consistent. It’s essential to constantly monitor your site, track your results, monitor the competition, and keep up with the latest design and website trends.
It’s important to understand concepts like UX and see how they impact your industry. What really counts, though, is how you can apply these principles to your own website. The first step is to identify areas where you may need to make some changes. KND Digital will provide you with a free website analysis so we can advise you on ways to improve UX and conversions.
We’re a full-service digital agency in Brisbane and can help you with every aspect of web design. To learn more about our services, contact us.