Background
Plenty Training provides TAE Certificate IV and Diploma courses to individuals and some of Australia’s largest corporations and Government departments. With the release of their new brand, we were tasked with lifting their digital to take the lead in their industry with an improved user experience, integrated video delivery and smooth conversion strategy from “first touch” to enrolment.
Solution
A beautiful fresh design lifted their brand presence, using creative devices to guide prospective students to the course pages, to then either download an information pack or enrol directly.
The site integrates with Axcelerate learning platform with custom schedule feeds and hubspot. We also streamlined course information to rank for specific keyword phrases that better connect with their core markets.
