Background
Outward Bound is an iconic global brand, specialising in immersing our youth into outdoor adventure and experiences that is life changing. Outward Bound Australia (OBA) were needing to lift their basic web presence. They had a rich library of fantastic outdoor photography that needed to be showcased, to engage their students and parents to enable them to explore great Australian landscapes and adventures.
Solution
A major overhaul of OBA’s online presence was undertaken. A fresh, engaging UI now promotes the adventures, personal growth and community that this iconic brand is renown for.
Specific program landing pages were built to speak directly to target audiences, delivery available adventures directly to the right users. integration with an internal online booking engine streamlined operations and minimised management marketing costs.
Results Growth in Search Visibility 167% (from 4.85 to 12.99%)
