Background
Deltec is a sub brand of The Power Source (https://thepowersource.com.au), a family owned battery business for almost 100 years. Deltec technology draws on this long industry history to provide battery solutions for a wide range of applications.
The brand needed its own website and an easy way to find the right battery.
Solution
We created a custom design to support the strong brand created by our branding partners, Madam Republic. We used a mix of lifestyle and product imagery to demonstrate the uses and benefits of the products.
The primary audience is mechanics and resellers, so critical specifications are displayed with each product and a cars database enables customers to look up their car make and model to find the Deltec battery that suits their needs.
The Outcomes
The outcome is a powerful marketing tool that reduces repetitive informational phone calls and increases conversion rate. The site is easily managed by Deltec staff and can expand as the business requires.
Results 125% Increase in unique vistors to the site 20% Reduction in bounce rate $12.5K Increase in monthly website sales revenue
