Background
Crossbet is a fully licensed bookmaker that has developed a best of breed online betting platform for desktop, tablet and mobile. Understanding user journey flows was key to the successful redesign of the UX/UI for this exciting new gaming app.
Solution
KND embarked on a comprehensive UX/UI redesign project for Crossbet, a captivating new gaming app. KND fostered close collaboration with key stakeholders to achieve the desired outcomes and assembled a multi-national team comprising experts from five different countries. This collaborative approach ensured that every aspect of the app, from individual screens to the overall user journey, was meticulously crafted to align with the established core goals.
Central to the redesign effort was optimising betting flows, a crucial element in delivering a seamless and enjoyable user experience (UX). KND meticulously analyzed user behaviour patterns and meticulously evaluated each betting flow to identify areas for improvement. This deep dive into user interactions enabled KND to streamline the betting process, making it intuitive, efficient, and engaging for all users.
Throughout the redesign process, KND maintained a steadfast commitment to user-centricity, ensuring that a deep understanding of user needs and preferences guided every design decision. This unwavering focus on the user experience resulted in a Crossbet app that not only facilitates smooth betting transactions but also delivers an overall experience that is both captivating and rewarding.
