Background
Wallrocks has been selling fine antique and statement furniture since 1974. They are well known throughout the country. It is critical that the web presence of a business like this is exquisite. The website needs to allow customers to search through hundreds of pieces, see fine detailed close-ups and learn about the origins and history of each piece.
Wallrocks is a little different to most eCommerce sites. All the products are unique, so inventory management requires some special functionality to ensure smooth online and offline operations.
Solution
The site certainly meets the brief from a design perspective. It’s beautiful! But it’s also very easy to browse the wide variety of products they have and see each piece in fine detail.
On the backend, there is a sophisticated import process that enables Wallrocks to collate a new shipment within the rapid editing environment of a spreadsheet and then import everything in one quick operation.
SEO is also a huge factor for a site that is continually changing stock. We needed solutions to get products rapidly ranking and for ensuring that sold products didn’t create dead links in Google.