Background
Topology is a Brisbane based contemporary music group that performs regularly, conducts music education workshops, bootcamps and mentor programs and sells music and merchandise online. Their website needs to work hard so the talented musicians can do what they do best.
They have very clear audiences, each with widely different requirements – concert goers, schools, community groups, students, fans. The website needed to be a marketing and eCommerce powerhouse. The website also had to look as good as they sound.
Solution
A full custom redesign, built on KND’s custom framework leads each audience sector to where they need to be via carefully crafted user journeys. The highly visual website works beautifully on mobile devices and shows off the spectacular photography from the group.
The eCommerce engine means they no longer need to rely on Eventbrite and other 3rd party software for ticket and merchandise sales. All funds are live-cleared. They can even accept donations.
The site is easy to manage and automates about as much as you can think of.