Background
Queensland Country Tourism (QCT) is the regional tourism organisation responsible for marketing Queensland’s country regions, spanning the outback, the Darling Downs, Southern Queensland Country, and beyond. QCT promotes authentic rural and regional experiences to both domestic and interstate visitors, championing the towns, landscapes, and communities that make country Queensland unique.
Their CraftCMS website serves as the central platform for destination inspiration, travel planning, and operator discovery and handles diverse content needs across multiple regions and seasonal campaigns.
Solution
KND works as an ongoing digital partner to the Queensland Country Tourism team, providing technical CraftCMS expertise and strategic support to keep their online presence performing at its best. The relationship is built around continuous collaboration, which enables QCT’s marketing team to focus on storytelling and campaigns while KND handles the digital infrastructure and performance strategy.
Our work covers three key areas
- CraftCMS Support, Development and Hosting: We provide hands-on technical support for the QCT website, which includes feature development, template updates, platform maintenance, resolving technical issues, and planning for the future. We ensure the site remains stable, secure, and straightforward for the team to manage day-to-day.
- Strategy: We develop and execute an SEO strategy tailored to regional and rural tourism search behaviour, covering keyword research, on-page optimisation, technical audits, and content recommendations to drive sustainable growth in organic visibility across Queensland Country’s key destinations and experiences.
- Analytics & Performance Reporting: We maintain analytics tracking to give the QCT team clear, actionable visibility into website performance, visitor behaviour, and the effectiveness of marketing campaigns.
