Background
Mocka is one of Australia and New Zealand’s leading online furniture retailers, with a reputation for beautifully designed and affordable children’s furnishings, with a broader market offering of home living, dining and office furniture and homewares.
To continue to improve conversion rate on the Mocka ecommerce presence through design and UX improvements using analysis and conversion strategies, A/B testing and Conversion Rate Optimisation (CRO) methodologies.
Solution
KND embarked on an intense program of website design modifications, fixes and presented a roadmap of recommended tests to be implemented based on proven conversion statistics.
The testing program has yielded significant results and providing solid data for the business to make decisions based on REAL DATA, not just gut feel.
- Multiple tests/experiments delivered using Google Optimize.
- UX/IU improvement recommendations that have the potential to increase revenue sitewide.
- Fresh designs for key pages within the customer buying journey
