Background
Biotools are one of Australia’s leading suppliers of life sciences lab equipment, providing the most mind-blowing robotic equipment to biotech and research labs throughout the country. Their existing web presence was extremely painful to manage which also resulted in very poor organic search results. KND was engaged to transform and grow their digital footprint, expanding their reach and providing their sales team ample leads to keep them on their toes.
Solution
We created a custom WordPress build with a product catalogue set that has enabled the Biotools team to self-manage their product offering and build quality ‘category landing pages’ that now rank extremely well in Google search results.
The website can easily be eCommerce enabled, but for now prospects can collect their products of interest in and enquiry form for easy submission to the sales team.
