Background
The Queensland Revenue Office (QRO) is the Queensland Government authority responsible for administering state taxes, duties, grants, and royalties. QRO serves a broad audience of individuals, businesses, and industry professionals who rely on their website to find accurate, up-to-date information on obligations, eligibility, and compliance.
With the rapid rise of AI-powered search and answer engines, it became critical for QRO to ensure their content was not only ranking well in traditional search but also being surfaced accurately and authoritatively in AI-generated responses — where Queenslanders are increasingly turning for quick answers to complex tax and compliance questions.
Solution
KND partnered with the Queensland Revenue Office to develop and execute a combined AEO and SEO strategy — one of the first of its kind for a Queensland Government digital property. The work is focused on ensuring QRO’s authoritative content is surfaced accurately across both traditional search engines and the growing ecosystem of AI-powered answer engines such as ChatGPT, Perplexity, and Google’s AI Overviews.
Our work spans two interconnected disciplines:
SEO Optimisation
Conducting technical SEO audits, on-page optimisation, and content structure improvements to strengthen QRO’s visibility in organic search — ensuring Queenslanders can easily find accurate information on taxes, duties, grants, and royalties when they need it most.
AEO (Answer Engine Optimisation)
Structuring and optimising QRO’s content to be accurately cited and surfaced by AI-powered answer engines — including optimising for featured snippets, structured data, and the content formats that large language models and AI search tools prioritise when generating responses to user queries.
This dual-discipline approach positions QRO as a trusted, authoritative source of information in both traditional and AI-driven search — ensuring accurate government information reaches Queenslanders however they choose to search.