Background
Visit Noosa is the official marketing organisation for the Noosa region on Queensland’s Sunshine Coast. As one of Australia’s most iconic tourism destinations, Visit Noosa promotes the region’s beaches, hinterland, dining, accommodation, and events to both domestic and international visitors.
Their CraftCMS website is the central hub for travel inspiration and trip planning. It handles a high volume of visitor traffic across multiple seasons and campaigns.
Solution
KND works as an embedded digital partner to Visit Noosa’s marketing team, providing ongoing strategy and technical support across their website and integrations. Rather than a one-off build, our relationship is structured around continuous improvement, keeping the platform performing at its best while driving measurable growth in organic visibility and engagement.
Our work spans three key areas
• Strategy: Developing and executing an ongoing digital strategy tailored to tourism search behaviour, including keyword research, on-page optimisation, AI search, content recommendations, and technical audits to maintain strong search visibility for key destination queries.
• CraftCMS Support and Development: Providing hands-on CraftCMS development support to Visit Noosa’s team, from template updates and new feature development to resolving technical issues and ensuring the platform remains stable, secure, and easy for the marketing team to manage.
• Analytics and Performance Reporting: We set up and maintain analytics tracking to give the Visit Noosa team clear visibility into website performance, visitor behaviour, and campaign effectiveness, enabling data-driven decisions across all online marketing activity.
