Background
Gallipoli Medical Research (GMR) is a leading independent medical research institute based in Brisbane, Queensland committed to improving the health and wellbeing of veterans, their families and the broader Australian community through world-class research, translation and implementation of clinical evidence and tools. GMR conducts a wide spectrum of biomedical research and clinical trials, particularly in oncology, liver and respiratory disease, while fostering partnerships with global specialists and supporting patient participation in emerging therapeutic studies.
Solution
KND Digital partnered with Gallipoli Medical Research to redesign and rebuild their digital platform with a core focus on:
- Streamlining access to clinical trial information
- Promoting the impact and breadth of GMR’s research
- Supporting donor and partner engagement pathways
- Enhancing usability for patients, clinicians and stakeholders
The result is a modern, purpose-built site that delivers clarity, accessibility and future-ready content infrastructure.
Goals & Challenges
Before this project, GMR’s digital presence included extensive research content, clinical trial details, partner stories and opportunities to engage donors — but it was not optimised for discoverability or user journeys across audiences including:
Patients and clinical trial participants
- Veteran health advocates
- Research partners and medical professionals
- Philanthropic donors and corporate supporters
Specific goals included:
✔ Making clinical trial information easy to browse, search and understand
✔ Showcasing the team, their work and research outcomes meaningfully
✔ Creating clear pathways for donors and partners to connect
✔ Building an information architecture that supports content growth
The solution needed to balance scientific depth with accessible storytelling — ensuring clinicians, patients and donors could all find what they needed quickly and intuitively.
Strategy & Solution
Refined Information Architecture
We overhauled the website’s structure to prioritise content access:
- Intuitive menus categorised by Clinical Trials, Research, Who We Help, Support Us and About Us
- Logical grouping of trials by therapeutic area (oncology, liver, respiratory) and status
- Dedicated sections for Patients & Participants to find key details on how to get involved
- Clear supporting content on veteran health, research programs and impact stories
- This made complex clinical content accessible without sacrificing depth or credibility.
Streamlined Clinical Trial Access
Central to the project was making GMR’s clinical trials easy to find and explore:
- Users can search and filter trials by condition, status and focus
- Trial detail pages include purpose, eligibility, location (Brisbane/Greenslopes Private Hospital), and how to register interest
- Consistent tagging and metadata ensures all new studies integrate automatically into listings
- GMR’s research spans tens of ongoing clinical studies at any given time and is underpinned by partnerships with globally distinguished specialists — this complexity is now navigable and useable.
Promoting Impact & Partnerships
The redesigned site elevates stories of impact — from progress in melanoma immunotherapy to liver disease breakthroughs — and clearly delineates the roles of:
- Veteran health research and tools
- Biomedical research partnerships
- Supporter and donor engagement opportunities
- News, insights and major developments
This storytelling approach helps contextualise clinical outputs and makes it easier for partners, funders and the public to appreciate GMR’s work.
Outcome & Impact
The new Gallipoli Medical Research website delivers:
✔ Enhanced discoverability – users can quickly find clinical trials and research areas most relevant to them.
✔ Accessible scientific content – complex medical information now presented in user-friendly formats.
✔ Clear supporter pathways – donors and partners can easily understand how to contribute or collaborate.
✔ Story-driven impact – research outcomes and news are highlighted across multiple channels.
Together, these improvements strengthen GMR’s online presence as a trusted research leader, encourage participation in life-changing clinical trials, and support ongoing engagement with donors and collaborators.
