Digital Strategy
We pinpoint emerging opportunities and craft your winning strategy.
Digital Strategy
A clear strategy based on deep research and understanding can be a scalpel – precise and efficient. A winning strategy enables you to drive your digital performance rather than reacting to market forces.
If you fail to prepare, you’re prepared to fail.
Mark Spitz
Competitive advantage comes from planning
Words like ‘scatter-gun’ or ‘knee-jerk’ are not in our vocabulary. Without measurable and predictable success, it’s not a strategy.
‘Guesswork’ is another word we don’t use. All our digital strategies are based on detailed research and analysis. We know what the results will be before we begin.
We look at ALL areas of your BUSINESS
Generate more traffic
Convert more leads
Increase business efficiency
Automate what you can
A good digital strategy is like a scalpel
Generating traffic requires a prominent presence on the marketing channels that suit your business, whether that’s Google Search, Google advertising, social media platforms, your local network or in the news. Our detailed research will uncover what channels you need to focus on and where to reach your target audience.
The strategy will map out your communication tone and frequency and what technology to use to reach them. It will also describe how to capture the leads and what to do with them next. This is precision marketing.
Alternatively, perhaps you generate more traffic than you can handle. Maybe customer service is suffering because you don’t have the systems or software to manage sales and enquiries efficiently. Your strategy might involve automating and/or integrating systems to minimise data handling and free up staff for more personalised customer interactions.
Perhaps your online presence doesn’t reflect who you are as a business. You might have a great brand, but your website might be a mess. New customers will just give up and go elsewhere, or worse, leave a bad review. In this case your strategy might be to do a deep dive on your website and work out why it’s not doing its job.
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.
Sun Tsu, Ancient Chinese Military strategist